Arissa Gupta

HR Analytics and Marketing Intern

Building a community around an AI app

• Managed 14 external creators (1M+ followers each), building relationships and aligning expectations to deliver 20M+ views
• Analyzed user survey data in R using multiple regression to identify what drove engagement and guide leadership decisions
• Designed Mixxi Rising, a weekly recognition and reward program for 7,000+ community members, lifting participation 7x in 10 weeks

Posters I made for MIXXI. Click one to see it full size.

HR and Team Marketing

Building a team and an audience from 150 followers

• Helped recruit 12 interns and led a 20-person team, organizing them into 4-person teams to produce international campaigns
• Managed partnerships and joint campaigns with FabIndia and Sabyasachi, resulting in 1M+ signups on our website
• Grew Instagram from 150 to nearly 75,000 followers through content strategy and a full rebrand across Instagram and YouTube
• Helped build the company website (ifbc.in)

Digital poster concepts for MIXXI’s social campaigns

Campaign visuals showing what the MIXXI “mirror” can do, built for Instagram and TikTok.

Click a poster to see it full size.

Psychology Intern and HR Fellow

Less paperwork, more time with patients

• Organized 7 workshops to standardize documentation across teams, cutting report preparation time by 50%
• Revised a confidential case-tracking system for 2,350 clients, coordinating data across psychiatry and psychology teams
• Built an AI note-taking tool with Claude Code, adopted by 15 psychologists in 20+ sessions to assist in treatment planning
• Planned, filmed, and edited 12 doctor-patient interview videos for the hospital website

HR and Data Intern

Turning customer surveys into outreach that worked

• Designed surveys for 10,000+ customers, collecting 5,100 responses and analyzing them to uncover user behavior patterns
• Turned survey insights into personalized outreach campaigns, increasing customer reach by 18% in 4 months of rebranding

Research Fellow, with Prof. Sharon Goto

Does acculturative stress weaken job-search confidence?

• Designing an independent study of how acculturative stress affects job-search self-efficacy in Asian international students
• Testing three moderators: interview preparation style, STEM vs. non-STEM OPT eligibility, and perceived job alternatives back home
• Ran a class pilot, set the sample size with an a priori power analysis in R, and built the Qualtrics surveys; data collection is starting soon

Research poster and study model. Click either to see it full size.

Research Assistant and Team Lead

Turning research data into findings people can use

• Ran end-to-end data pipelines in R, using raw fNIRS brain signals to build GLM statistical models for analysis
• Led a team of 4 research assistants across 3 projects and analyzed 10 years of behavioral and neural data using Python and C++
• Translated fNIRS data from 2,150 participants into 17 findings briefs on adolescent brain activity under acute stress

Officer of Marketing and Finance

Filling a 5C show through student partnerships

• Partnered with 9 different student organizations and local sponsors to co-promote the event and expand overall reach
• Secured $8,000 through college grants and sponsorships, and negotiated vendor contracts to cut production costs by 15%
• Ran promotional and community engagement campaigns (posters, reels, teasers), drawing 1,700+ attendees across the Claremont Colleges

Watch reel ↗

Treasurer and Operations Director

A workshop series and an investing bootcamp

• Directed operations for 20 workshops on personal finance and investing, reaching 1,200+ students across the Claremont Colleges
• Ran a 4-week investing bootcamp, reaching out to and bringing in guest speakers from banking, fintech, quant, and wealth management